Beverage logistics specialist BevChain arrives in New Zealand

Following Linfox’s full acquisition of BevChain in 2017, BevChain has commenced service to Lion New Zealand at The Pride Brewery in Auckland.

BevChain commenced operations in 2006 and is a specialist distribution and warehousing company for the beverage industry. Initially developed as a dedicated logistics provider for Lion's beer, wine and spirits business it grew to be an industry solution in the competitive beverage marketplace.

Linfox CEO, Mark Mazurek says, “BevChain is Linfox’s dedicated beverage supply chain solution provider. This extension into New Zealand is an essential part of our strategy to match our specialist industry expertise with our customers’ market requirements.”

BevChain now provides logistics solutions to more than 25 customers across Australia, including both Woolworths Liquor and Coles Liquor, covering the full spectrum of beverage categories, from craft beers and ciders, mainstream beer, wine and spirits, right through to energy drinks, soft drinks and water.

Misha Shliapnikoff, Logistics Director for Lion, says, “Lion has partnered with BevChain in the Australian market with great success. BevChain has demonstrated a high standard of operational capability - they really understand beverage, and they share our passion for excellence in customer experience. Consistent with our programs to align our Australian and New Zealand supply chains, it’s the right time to get BevChain involved at our flagship brewery in New Zealand,” he explains.

Transition plans are well underway and are expected to be finalised by June 30.

The Pride Brewery warehouse is BevChain’s first operation in the New Zealand market and Tim Fraser, Group Manager – Customer Engagement & Development, plans to explore other opportunities for the business in New Zealand. “It’s an untapped market for us, and we’re keen to demonstrate the value we can add to the local drinks industry.”

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For more information contact:

Josh Morris +61 400 385 653


Linfox secures full pint, acquiring sole ownership of BevChain 

Linfox secures full pint, acquiring sole ownership of BevChain

4 September 2017

Linfox has acquired full ownership of BevChain after purchasing 50 per cent of the company from Lion.

This strategic acquisition will provide Linfox with a direct inroad to the multi-billion dollar beverage industry and will enable the business to meet the needs of a wide range of customers in the alcoholic and non-alcoholic beverage sector.

“BevChain began in 2006 to provide a specialised service to the alcoholic beverage industry. We plan to grow the business further by expanding into new sectors within the broader beverage industry,” said Linfox CEO Annette Carey.

“The acquisition is aligned to Linfox’s growth strategy and we will continue to invest in sectors where we see an opportunity for growth.”

Since 2011, BevChain has doubled in size generating $250 million dollars in revenue in FY17.

Under sole Linfox ownership, BevChain will maintain its commitment to outstanding customer service by leveraging Linfox’s scale, expertise and logistics capabilities.

BevChain will continue to operate as a separate entity to enable its focus on the specialised beverage market.

In exiting the joint venture, Lion will continue to focus on its core beer business. Linfox and Lion will continue their successful partnership, with BevChain providing ongoing warehousing and distribution services for Lion’s Australian beer business.

BevChain services major brands in the specialised liquor, beer, wine and energy drink categories, including many leading Australian and international brands.

Linfox has been providing logistics solutions to the beverage industry for more than 60 years, when a 16-year-old Lindsay Fox began delivering soft drinks in Melbourne during summer.

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Interview opportunities: Linfox CEO, Annette Carey

For more information, contact:

Communications Manager, Lauren Metcalfe 

M: +61 438 057 769

Notes to editors:

Images available from:

or on request

Brown Brothers Re-Sign with BevChain

I am pleased to announce that Brown Brothers have extended their agreement with BevChain for a further 3 years.

We all know Brown Brothers well – they’ve been with us from day one, which makes this renewal even more special. It’s a testament to the service we’ve provided over that duration, and the relationships we’ve built over the years with the Brown Brothers team that they have chosen to stick with the Tangerine Team.

All businesses change and evolve over a ten year period, and Brown Brothers is no exception. They have their own challenges in a very competitive wine industry, which puts a spotlight on all major costs within their business. It’s very satisfying that they continue to see value in the BevChain relationship, and more importantly, they have a great deal of trust in our ability to continue to support them on their journey, which, by the way, has been going since 1889!

Well done team.

Josh Morris - Group Manager – Customer, Strategy & Transformation

Matthew Sheridan Appointed BevChain CEO


15 May 2017

Matthew Sheridan appointed CEO BevChain

Matthew Sheridan has been appointed the new CEO of BevChain, effective 1 July 2017. Matthew will take over from Kylie Fraser, who will return to Linfox Logistics as President FMCG.

Matthew has enjoyed a long career in the logistics, beverage and retail industries. He joins BevChain from Linfox Logistics where he has succeeded in the role of General Manager Retail, Woolworths.

BevChain Chair and Linfox CEO, Annette Carey said Matthew has intimate knowledge of the beverage supply chain.

“Matt has a strong understanding of the demands of manufacturers and retailers through his experience managing the national Woolworths contract, including parts of its BWS network,” said Annette.

“He’s also worked on the Coca-Cola Amatil contract, including its alcoholic beverage portfolio.”

“His background even extends to managing pubs in Australia and the UK, so you could say he’s gained industry experience from all angles.”

Matthew will continue the growth and strategic direction set by Kylie who joined BevChain as CEO in 2011. During her time as CEO, BevChain doubled its size and significantly broadened its services and customer base. Recently, BevChain’s success was recognised by Lion with a ‘Supplier of the Year Award’.

Along with business sustainability, Kylie has successfully worked to improve employee culture and development. Additionally, Kylie introduced the ‘HomeSafe’ vision and strategy to BevChain which resulted in year-on-year improvements to safety behaviours and compliance.

“It is a pleasure to welcome Kylie back to Linfox in her new role as President FMCG,” said Annette.

“Kylie is driven by improvements to her customers’ supply chains and finding new solutions to their daily challenges. We look forward to her applying her passion and drive to Linfox’s FMCG customers”


For more information contact :

Charlotte Churchill,, Phone: +61 403 479 966

Paula Smedley,, Phone: +61 428 620 887


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About BevChain

BevChain provides national tailored supply chain solutions for the alcoholic beverage industry across Australia with ‘best-in-class’ warehouse and distribution services.

Handling in excess of 2.5 billion serving units annually and calling on 25,000 delivery points each week, Bevchain are the leaders in beverage supply chain solutions. Since BevChain’s inception, suppliers of beer, wine and spirits have all taken advantage of BevChain’s specialised services and its ability to tailor solutions to meet their needs.

BevChain operates from 25 distribution centres in six states, with a fleet of over 200 vehicles plus sub-contractors. We employ over 700 people in a variety of roles – all passionate providing fast, effective and reliable supply chain services to our customers

First Drinks report reveals Polarisation

First Drinks report reveals Polarisation

The annual spirits and Champagne report carried out by William Grant & Sons UK – formerly known as First Drinks – revealed current consumer trends and how shopper habits are changing as the country emerges from recession.

Speaking on the research, Keogh said:  “The market is more polarised than ever and it is premium brands which can really take advantage of this trend.  Value can mean many things from functional benefits to packaging and personality”.